With all the buzz around new job-search technologies, it’s easy to forget some basic, reliable career-search advice. When it comes to writing a resume that can get past an applicant tracking system or getting to know the people who run the companies you’d like to work for, these simple yet effective strategies can make the difference in landing that new job.

Start by defining what it is you are looking for in your career as well as the kind of workplace you’d like being a part of. Then, align those goals with the types of positions you’re looking for in order to narrow your search. After you’ve narrowed your search to specific positions, conduct a thorough research of each company. Utilize tools like Crunchbase to get a comprehensive overview of the company’s size the history of its funding and leadership information. Additionally, you can learn about investments, mergers, and much more. This will give you a better understanding of the industry and allows you to ask more relevant questions during an interview.

Make a network of friends who can offer you support and help you land your dream job. This includes former and current managers, coworkers, customers and coworkers as well as your friends and acquaintances. When you reach out to those in your network, you should be specific about what you would like from them and how you can help them.

Set goals, and keep your applications, networking activities and follow-ups organized. This means that you’ll have clear guidelines for what you’ll need to accomplish each week. Don’t be afraid to try new ideas or altering your plan if it doesn’t seem to be effective.

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